Product Collaborations

Partner with Lilli

Co-create Collections

Partner with Lilli to create products both your audience and Lilli’s community will love. Together you’ll bring the concept to life and launch it through authentic content.

Start a Collaboration

Launch to an Engaged Local Audience

Introduce your collaboration product directly to a community of women across South Africa who already trust Lilli's voice.

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+150K Audience

across Instagram & Tiktok

98% WOMEN

audience

+11 Mil

Average monthly views on Instagram

Case Study: LBL X Flikker Collection

"The response to the collection was incredible."

Our collaboration with Lilli was an incredible catalyst for Flikker’s growth. Being associated with her helped introduce our brand to a wider audience and strengthen trust with new customers.

Lilli's Design

What really stood out to me was Lilli’s natural design instinct. She has fantastic taste and an incredible attention to detail that elevates everything she touches.

Lilli's Audience

Every time Lilli shares our brand with her audience we see incredible follower growth and engagement. Her audience clearly trusts her so much and feels very connected to her, it’s almost like they see her as a friend.

Thinking of a collab?

Make sure you have enough stock, hehe! Lilli has an incredible ability to connect with her audience and they really trust her.

~ Amber from Flikker, South African Clothing Brand

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Case Study: LBL X The Created Collection

"The collection created momentum across our entire brand!"

The collection created momentum across our entire brand and we saw a clear lift in overall engagement and sales (even on products not directly linked to her).

Collaboration Launch

Our Instagram engagement doubled during the launch month - a 100% increase across all content, even posts not directly related to the collaboration.

Lilli's Audience

The level of engagement from her audience really stands out (noticeably higher than what we typically see). We saw a major boost in Instagram engagement, consistent interest, and ongoing demand for her pieces - even after launch, which led us to extend the collection beyond its original limited run.

Lilli's Design

She has a great instinct for product selection and knows what her audience wants. 5 out of the 10 pieces in her collection are among our all-time bestsellers.

~ Marlise from The Created, South African Jewellery Brand

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SIOban & co stationary collection

Behind the scenes of the campaign photoshoot. Click above to watch the video.

SIOban & co stationary collection

A look into the inspiration behind the collection. Click above to watch the video.

The created jewellery collection

Behind the scenes of the campaign photoshoot. Click above to watch the video.

Baker Eyewear Collection

Launch event for the collaboration collection of Baker eyewear & LBL.

The created jewellery collection

Behind the scenes of the campaign photoshoot. Click above to watch the video.

Baker Eyewear Collection

Launch event for the collaboration collection of Baker eyewear & LBL.

Baker Eyewear Collection

Launch event for the collaboration collection of Baker eyewear & LBL.

Start a collaboration

How it works

From idea to launch in 3 simple steps.

1. Share Your Product or collection Idea

Tell us about your brand and the type of product you’d like to develop together through the enquiry form below. This could be an initial concept, a collection idea, or simply an opportunity to collaborate.

2. Shape the Collection Together

Lilli works with your team to shape the concept and ensure the product aligns with her audience and platform. Together you’ll refine the design, positioning, and launch approach.

*Commercial terms and revenue share are discussed during the collaboration process.

3. Launch and promote Together

Once the product is ready, it’s launched through your platform with Lilli supporting the release through engaging content and promotion to her audience.